The book starts by providing an Entrepreneurial type assessment to identify your type out of 9 different ones. It then guides you to define your talents and passions. Finally, it gives you choices of whats out there. It provides good knowledge for those who have no experience about business. As for me, I was expecting more in-depth information about E.types and business options. My final point is that the data presented was not supported by strong physiological theory/test.