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Beyond Referrals: How to Use the Perpetual Revenue System to Convert Referrals into High-Value Clients
What's better than getting new referrals? Getting new CUSTOMERS From Bill Cates--author of "Get More Referrals Now!" and one of the world's best-known experts on how to get business referrals--comes "Beyond Referrals," a hands-on guide that helps you acquire more new clients than ever before. This groundbreaking book reveals the secrets to getting referrals, converting them into clients, and creating a perpetual "client-acquisition machine" using advanced relationship marketing strategies.
Bill Cates, CSP, CPAE, is the president of Referral Coach International and the creator of Bill Cates' Referral Advantage(TM) Program, which has been featured in such publications as "Success Magazine, Entrepreneur Magazine, Selling Power," and "Research Magazine." Cates has earned the professional designation of CSP - Certified Speaking Professional (fewer than 450 speakers worldwide hold this designation).
Bill Cates, CSP, CPAE, is the president of Referral Coach International and the creator of Bill Cates' Referral Advantage(TM) Program, which has been featured in such publications as "Success Magazine, Entrepreneur Magazine, Selling Power," and "Research Magazine." Cates has earned the professional designation of CSP - Certified Speaking Professional (fewer than 450 speakers worldwide hold this designation).
- GenresBusiness
256 pages, Paperback
First published January 1, 2013
32 people are currently reading
90 people want to read
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Displaying 1 - 3 of 3 reviews
June 25, 2013
Just finished reading Beyond Referrals by Bill Cates and all I can say is Wow! I have been a Cates fan ever since I read his first book, Get More Referrals Now! As a small business owner, I have put his suggestions to use the past five years and have seen my business grow considerably.
The thing is that his ideas make sense. Cates writes in a clear voice that’s not condescending or “preachy.” I found his suggestions to be highly practical and easily implemented. Once you get the hang of it, the process of asking for referrals becomes second nature.
Cates’ ideas got me to thinking more creatively about referrals and I recently started a wine-and-cheese party promotion after each of my big photo installations for clients. I pay for the event and the client invites referral potentials to the event. They get to see my work and, as Cates points out, I have instant credibility by virtue of my client inviting them. It never fails to land new clients.
I recommend the book for those seeking to boost their business with a proven methodology.
The thing is that his ideas make sense. Cates writes in a clear voice that’s not condescending or “preachy.” I found his suggestions to be highly practical and easily implemented. Once you get the hang of it, the process of asking for referrals becomes second nature.
Cates’ ideas got me to thinking more creatively about referrals and I recently started a wine-and-cheese party promotion after each of my big photo installations for clients. I pay for the event and the client invites referral potentials to the event. They get to see my work and, as Cates points out, I have instant credibility by virtue of my client inviting them. It never fails to land new clients.
I recommend the book for those seeking to boost their business with a proven methodology.
November 28, 2013
If you've never read anything from Bill Cates before then this is a four star review on how to get your referral system started. Examples, methods, and tried and true practices that work.
Now if you've read his other books then this is a three star review. Lots of information can be taken from his other two books which help institute the process better than his one.
If you only have this one to choose from then grab it, but if any of the others are available then I'd recommend one of them over this one for it tends to tech the methods more than just relay the practices that work.
Now if you've read his other books then this is a three star review. Lots of information can be taken from his other two books which help institute the process better than his one.
If you only have this one to choose from then grab it, but if any of the others are available then I'd recommend one of them over this one for it tends to tech the methods more than just relay the practices that work.
August 16, 2014
I couldn't even give this book one star. What a ridiculous mix of generic business hand-holding. There might be value in this book if you just woke from a sleep you started before there was commerce. Any elementary school student could write an outline of each of the 4 sections of this book, without reading it, and come up with the same basic drivel. The 'dialogues' he uses as examples couldn't be more long winded or boring. This book should be called "how to annoy everyone you interact with."
Displaying 1 - 3 of 3 reviews