Public Relations for Your Business

by Frank Jefkins

A practical guide to public relations ? how it works and what it can do for your business...This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR (?e-PR?) and world-wide-web exploitation.Areas covered include :? corporate identity? getting media coverage? public relations on the internet? dealing with reporters and interviewers? sponsorship? corporate advertising? good customer relations

206 pages, Paperback

First published November 19, 1987