Advertising

by Frank Jefkins

This best-selling book looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more. The new edition has been fully updated and contains updated material on advertising departments, TV franchises, corporate video and satellite broadcasting. Case studies are used to bring the subject into the real world.

384 pages, Paperback

First published January 1, 1985

Reviews

[Melissa Omolo]

If you want a crash course on Advertising 101, this book is for you.It will break down to you, the world of advertising....

[Honey Elic · Rating 5 out of 5]

this is very good informative book

[Ali Imran]

outclass book for promoting the company