Economic Development Marketing and Attraction

by International Economic Development Council

The Economic Development Marketing and Attraction manual is designed to help economic development professionals understand the role of marketing in economic development and develop the skills needed to design and implement their own marketing program. The focus of this manual is to assist economic development practitioners attract prospective firms and assist local businesses to expand. The firms may be relocating to the community, expanding from their current location, or starting up new operations in the community. They may be domestic or foreign businesses. Many of the tools and techniques presented in this manual can be used in other target markets such as tourism, business retention and workforce attraction. The economic development professional should analyze the lessons learned from the following sections in terms of what can be done in their own community.

167 pages, Spiral-bound

Published January 1, 2006