Fashion Icon: The Power and Influence of Graphic Design

by Mike Toth, Jennie D'Amato

When it comes to trends no segment of the design world is more powerful, more influential, or more closely watched than fashion. From what’s hot in type to the coolest new color to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. Fashion Icon presents a diverse portfolio of innovative design work inspired by cutting- edge fashion trends. Written by pioneering advertising industry designer Mike Toth, this full-color gallery features examples from print advertising (magazine ads), retail space (store displays), packaging (boxes and bags), and more. Each photograph is accompanied by a description of materials used in the design, and sidebar features explore the role of industry players such as art directors, photographers, models, magazine editors, and stylists. For graphic designers and anyone involved in fashion marketing, this is an inspirational showcase of the best in fashion design. Mike Toth is the president and executive creative director of Toth Brand Imaging, the leading proponent of lifestyle advertising. Serving clients such as Esprit, Tommy Hilfiger, Coach, and Nautica, Toth Brand Imaging is based in Concord, Massachusetts.

192 pages, Hardcover

First published April 1, 2003

Reviews

[Alana · Rating 3 out of 5]

“No one makes fashion choices in a vacuum, you’re either rebelling or conforming.”

[Riapurwanti Jamin · Rating 4 out of 5]

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