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The Ultimate CRM Handbook : Strategies and Concepts for Building Enduring Customer Loyalty and Profitability
Presents strategies for creating long-lasting, profitable customer relationships. Among different chapters, leaders from Accenture, share insights and hands-on experiences that helps you achieve capabilities for sales, service, and marketing that please customers, satisfy shareholders, and deliver a measurable return on investment.
304 pages, Hardcover
First published September 24, 2002
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March 25, 2015
Reading this book was an exercise of my patience, will and discipline. While certain concepts are still quite valid and informative, not all cases were relevant to me and my work and one can't but feel the vibe of 2001. Many things have changed since then.
Certain chapters of the book might be useful for those who begin their career in marketing and CRM in particular. Other than that it's basically a compilation of Accenture's projects and implementations from what I gather.
Certain chapters of the book might be useful for those who begin their career in marketing and CRM in particular. Other than that it's basically a compilation of Accenture's projects and implementations from what I gather.
Displaying 1 of 1 review