Another book I am glad I borrowed from the library. Even better, the library was able to lend it to me as a kindle-book so it just "evaporated" on the due date without me having to remember to take it back! I say this to qualify that my notes here are impressions and recollections, no quotes exactly from the book. It's pretty amazing to think that our society is in a place where people are writing books to remind you to eat only food. Don't eat things that are not food. There is a flow chart in this book to help you decide, in situ (grocery store), if what you are thinking of purchasing is food or not. Wow! But yes, my cupboards do contain some things like a loaf of Pepperidge Farm Oatmeal bread that...may be, may be not...food...
Back to the book: I went straight to the 3rd section which seemed like it would be about how to implement her advice on a day to day basis. It made me wonder how her book was different from those of Michael Pollan and so many other diet and food books I have read. So I went back to the beginning. It seemed like she admitted this book was like Pollan's work, and also relied on Brian Wansink's work about mindless eating, but she was going to show the reader how to live their advice. Life should be awesome she says. Fruits and veggies straight from the farmer (farm stand, farmers' market or CSA) are way more awesome than those that have been grown to withstand shipping long distance, and aged during transport. She suggests not necessarily planning all your meals in advance but recommends seeing what produce you can get at the farmer's market and then finding ways to prepare it that make it taste awesome. A few recipes, that also appear on her blog, are interspersed in the book. She encourages readers to try veggies they think they don't like because maybe your taste buds have changed. She does mention the need to give it several tries, which is like making it "familiar" (one of the 5 instincts discussed in THE INSTINCT DIET). The gray box section by a woman who needed to learn to like onions and strawberries was way too long, as was the mindful eating chapter.
Some of the strengths of the book seem to be Rose's interest in helping the reader build food-choice and exercise habits that can give you a "home court" advantage. If your overall eating pattern is of whole healthy real food, then you can tolerate a sweet or processed food occasionally. She understands that with all the other decisions, demands, pressures we all face the food ones are sometimes solved for short-term expedience rather than long-term heath. Eat breakfast at home. Cook for dinner. (Oh the section on why you should learn to cook seemed to rely needlessly on gender stereotypes and be very heterosexist. I am a feminine straight woman, but I still found this annoying. She says women should learn to cook because they might be mothers some day and processed foods are worse for kids than they are for adults [not for any gestation/lactation reasons], but the idea that men might be dads some day is not on their list.) Try to make work a better environment for food and exercise (some ideas from examples).
It's no wonder she likes to focus on building habits. With a little conscious effort in the beginning, habits are more effective than trying to exert willpower all the time. She is a neuroscientist, not a nutritionist. She mentions leptin, ghrelin and something else at one point, but doesn't really into it the way Lustig does in FAT CHANCE. I would like to be able to ask her questions about how brain chemicals drive food behavior, which is touched on by Lustig, and even appears in Daniel Kahneman's book THINKING, FAST & SLOW (people drinking sugar-sweetened lemonade solved puzzles better than those whose lemonade was sweetened with sucralose) as well as Jean Fain's THE SELF COMPASSION DIET. It seems to me this is where Rose might have more to say.
There were some inconsistencies in the book. There are glib comments like about making a "fatal mistake" of going to the airport without packing your own food, but if you have good habits overall, a little airport/airplane food "won't kill you." There's a section arguing for eating only three meals a day and a section of an example food journal (her own?) showing several days of three meals/two snacks a day.
Overall, because I do have more than 20 pounds to lose and two kid-free weeks coming up, I will follow the advice in Chapter 9 and try to achieve "Recalibration." The big features I remember about this are no sugar, no wheat, no dairy; yes lentils and other beans (fear not, I have bean-o). I have heard this "no dairy/no wheat" advice from lots of folks (a "health coach," The Blood Type Diet, to name a few), and Rose doesn't really present much more evidence for supporting it, so one could wonder if it's just arbitrary lore at this point. I am pretty sure my mostly Western European ancestors relied heavily on wheat and dairy, but then again the milk was not pasteurized/homogenized and the wheat variety may have been much smaller and easier to digest. I'll see how it works out. Then again, I did go the farmer's market Saturday without a meal plan, and didn't manage to use anything I picked up until Wednesday (I have Deborah Madison's LOCAL FLAVORS cookbook for a resource), so I am not sure how well I am going to be able to implement Rose's advice.
I really like that THE FRESH 20 (subscription website) provides real food recipes and grocery lists for 5 meals a week, but I can not always get my teenagers to eat it. Maybe in three years I'll just be cooking for my husband and myself again. He never says "EEWW!" :-)