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Creativeship: An Employee Engagement and Leadership Fable
Author, speaker, and thought leader Bob Kelleher tackles corporate malaise in this thought-provoking narrative, which follows newly retired management consultant Joe Daniels in an exploration of what's missing in business today. In reflecting on his career and interacting with his now-grown children, Joe comes to recognize that strong leadership and employee satisfaction alone will no longer be key to a a healthy, sustainable business. In this era of instant global communication, dramatic shifts in global workforce demographics, and the speed of change, organizations must focus and invest in on six interrelated ingredients (Purpose, Employee Engagement, High Performance, Innovation, Tri-Branding, and Global Growth ). Those that don't, cannot expect to thrive. Complete with extensive resources to help organizations of any size or specialty begin their own journey, Creativeship is a must-read for all current and evolving leaders.
222 pages, Hardcover
First published September 10, 2012
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May 10, 2013
'Creativeship' is a business book disguised as a novel. It's a quick enough read, but the principles laid out in it don't strike me as particularly earth-shattering.
The book starts with Joe retiring and travelling with his daughter to his retirement party. Along the way, he reflects on his life and career. Over time, he coalesces his experience with newer ideas and the book ends with Joe giving a "TED" style talk to an audience. The important principles that should be combined include Purpose, Engagement, Performance, Innovation, Tri-Branding and Global Growth. These are combined into something called 'Creativeship.' Emphasis on using viral videos and social media is given, as well as tying engagement of employees with performance. But are these especially new ideas? Especially when a lot of the companies have been around for at least a decade?
Each big idea is given an appendix which redefines the idea, gives key learning points, discussion points, example companies, reading lists videos and blogs.
The ideas are good and probably still relevant. They just feel a bit dated here in 2013 to come across as the kind of bold revelations that the story wants to make them. Perhaps there is a market for this in well established old companies run by leaders who are resistant to change. Perhaps I've just read some better examples of ways to drive innovation and creativity.
The book starts with Joe retiring and travelling with his daughter to his retirement party. Along the way, he reflects on his life and career. Over time, he coalesces his experience with newer ideas and the book ends with Joe giving a "TED" style talk to an audience. The important principles that should be combined include Purpose, Engagement, Performance, Innovation, Tri-Branding and Global Growth. These are combined into something called 'Creativeship.' Emphasis on using viral videos and social media is given, as well as tying engagement of employees with performance. But are these especially new ideas? Especially when a lot of the companies have been around for at least a decade?
Each big idea is given an appendix which redefines the idea, gives key learning points, discussion points, example companies, reading lists videos and blogs.
The ideas are good and probably still relevant. They just feel a bit dated here in 2013 to come across as the kind of bold revelations that the story wants to make them. Perhaps there is a market for this in well established old companies run by leaders who are resistant to change. Perhaps I've just read some better examples of ways to drive innovation and creativity.
Displaying 1 of 1 review