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267 pages, Paperback
First published March 5, 2024
There are indie book recommendations at the end of this review! Don't miss out.
Insulting your audience is something that can be done well. It can be tasteful, raucous, tongue-in-cheek, or even impactful, but it can't be done well without self-awareness or without consideration. Deriding readers (AKA the target audience for these things called "books") for being mindless consumer drones while displaying a bitter attitude towards commercially successful authors does Zibby Owens no favors. Throughout the narrative, the supposedly sympathetic protagonist Pippa is a writer herself and acts as a mouthpiece for the author.
"And what about the readers? They're being inundated with options, with no curation. Just walking into a bookstore is overwhelming--not to mention scrolling through websites"
She infantilizes readers (that's us) and calls them out as being TikTok addicts whose bookshelves and TBRs are little more than props, incapable of selecting worthwhile literature to read for themselves, and completely defenseless against the marketing arm of the publishing industry.
"I feel like most people fake it. They just nod when people talk about the books they're reading, like, 'Oh yes, wasn't that great?' And honestly I don't blame them. It's not their fault. There are eight million things competing for their attention. Phones have short-circuited our brains."
Obviously there's some truth to the idea that we're more influenced by marketing than we realize and can't completely innoculate ourselves against it, but Pippa's takes were insulting and colored by a marked bitterness about books that perform well commercially.
"I want people to start reading all kinds of books, not just the ones on the bestseller list."
Instead of worthwile strategies that uplift indie and self-published authors, Pippa decides to publish a completely blank book, made complete with undeserved media hype and plenty of big-ticket author endorsements that, while supposedly calling out the marketing industry and traditional publishing, really only serves to allow them (Pippa and Big Book) to give themselves a pat on the back.
"Fantastic books go unrecognized, while others randomly sell millions. It's often arbitrary."
Statement art, I'll mention, can be fun and interesting. Pippa's blank book was not. Statement art should be intentional. Pippa's blank book was not. When I was a student taking a sculpture class, a ceramic leaf-shaped platter I made cracked right down the middle when it was in the kiln. I was upset, but I still needed a grade, so I tried to convince my teacher that it was a statement about the environment; she did not let that slide, but she did judge the piece partially based on what I actually intended and put into it. The premise of Blank is similar in set-up: Pippa has failed to produce a draft of a novel for years. If she doesn't provide a manuscript in one week, she will be in breach of her contract with her publisher and will be required to repay the advance they gave her. Her son gives her the bright idea to submit a blank book and call it a statement on the publishing industry. This is where Pippa needed a kind but firm mentor figure to remind her that she's not a Dadaist visionary just because she can half-ass a political statement. You can't ask people to take your work seriously if you don't take your work seriously. Zibby Owens might be able to convince herself that Pippa is the next Marcel Duchamp, but we don't have to be fooled.
By the middle, the response to Pippa's blank book was nauseatingly undeserved and unrealistic (a slew of 'you inspire me's and 'this'll finally make things change's), enough so that the similarly bland ending (, , the publisher's cartoonishly vain goon squad , , and ) didn't surprise me at all. This was all narrated directly to us, by the way, rather than demonstrated through character actions or even half-assed dialogue.
Overall, Zibby Owens' Blank is a book that spends far more time in self-adulation than self-reflection, simultaneously patronizing the people it's aimed at and asking them to find it worthy. I didn't think it was. If you hate the people who might be willing to read your book, maybe don't publish it.
PS: because Blank pretended to uplift indie authors, I'd like to call some out that I've really enjoyed reading. For a fun fantasy/fairytale/romance series, check out Sarah K.L. Wilson's Bluebeard's Secret series (first book: Fly with the Arrow). For a spooky horror/paranormal investigation series, check out J.L. Bryan's Ellie Jordan, Ghost Trapper books (first book: Ellie Jordan, Ghost Trapper). If you like contemporary romance, Elizabeth O'Roark is a must (try Drowning Erin or Across Time, though the second one is actually a historical/time-travel romance 😉). Urban fantasy fan? Try Debra Dunbar's Imp Series (book #1: A Demon Bound). It's raucous and hilarious! For an alternate history/first contact story with a focus on human connection, give Ethan Chatagnier's Singer Distance a go. If your first language is English, like me, it's not strictly indie, but you might be missing out on great reads published in other languages. Tunisian writer Yamen Manai's Literary Fiction novel The Ardent Swarm was originally published in French, but Amazon Crossing published an English-language (translated by Lara Vergnaud) version a few years back (it was an Amazon First Reads pick, just like Blank). It's a heartfelt story about a beekeeper who keeps to himself until a threat to his hive forces him to subject himself to the chaotic and frustrating world around him.