Failure is Obsolete

by Benji Rabhan

What would you do differently if you could predict success or failure on a reliable basis? Would you take action on your ideas faster? Would you feel more confident?
""Failure is Obsolete"" is a recipe for a new kind of experimentation. It's a strategy to help you make better, more successful decisions in your business and your life by testing high-risk decisions in a low-risk environment. With the right parameters in place, you can predict the eventual success or failure of almost any decision you need to make.
This is not just another take on business success. Its a whole new perspective on how you can move forward confidently in every aspect of life. It could completely change the way you think and make decisions everyday.

172 pages, Paperback

First published October 16, 2012

Reviews

[Stan Horst · Rating 4 out of 5]

This book is an easy read about a unique and interesting concept. The whole premise is that you should set up some easy and inexpensive test before making a decision that will be hard to change or costly. The key is that the test should be performed on the same group of people who will actually be involved in the final decision. Benji goes into great detail about how to set up such a test for better decisions in business and personal life.

[Jeffrey Arrowood · Rating 4 out of 5]

Benji Rabhan makes a strong case for his "Test Before You Test" model and offers actionable examples to teach you how to implement it. I found the book very useful. I will give TBYT a try in my next project. I also liked how he integrate his website into the boom by offer "for more information" links.

[Stephen · Rating 2 out of 5]

There are times when hyperbole ruined a completely plausible premise. This is one of them.