Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz Blog is the go-to place for the latest thought leadership on the shifts in inbound marketing and SEO. This book cherry-picks and updates the most popular articles for the key inbound marketing disciplines, mixing them with some brand-new essays. Rand Fishkin and Thomas Høgenhaven have produced a masterfully edited anthology packed with information to provide the best possible insight into these marketing channels. The popular Moz blog is a top resource for cutting-edge information on SEO Inbound Marketing and SEO is a must-have for marketers in today's online world.
Re-read this (as one of many sources) to get a broad overview of SEO in 2017. Although published in 2013, many of the good tips in there still apply. It'll be better if you read it on a bigger screen, like I did with my laptop, and constantly refer to the useful links scattered all over each chapter. It took me at least 4 weeks to complete this whole e-book, constantly jotting down notes for future reference.
Do note that if you are a complete beginner to SEO, you might not be able to differentiate which tips are current and those which are already outdated (doesn't take too long in the SEO world), so additional reading/research would be useful. Wish they had another collection of amazing blog posts like this in future! I do consider this necessary reading for digital marketing peeps.
Went to MozCon and received this book. I haven't read much of the Moz blog so it was nice to have all of the content in print form so I could catch up. Lots of great tips I have put into use already.