MM4 (with CourseMate, 1 term (6 months) with Career Transitions 2.0 Printed Access Card)

by Dawn Iacobucci

Created through a "student-tested, faculty-approved" review process with students and faculty, MM4 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price.

MM4 employs an integrated marketing management framework using new and proven learning features to detail key concepts, and useful exhibits and graphics further describe key principles. This engaging book incorporates the latest statistics as well as new coverage that highlights the importance of social media and the impact of consumer behavior on successful marketing management. A complete set of accompanying cases align best-selling business cases from leading case providers, such Harvard Business School Publishing, with specific MM4 chapters. Trust the unique MM4 comprehensive content and complete resources to help students better understanding and apply marketing management for business success.

Attention CourseMate The CourseMate platform is being sunset and will not be sold with this title after December 31st, 2019. Cengage will support existing users of CourseMate through August 1st, 2020.

Genres: Business, Textbooks, Nonfiction

352 pages, Paperback

First published April 3, 2009

Reviews

[muhammedallia · Rating 4 out of 5]

Marketing can be a fascinating subject, especially if you're interested in the human psyche and how it relates to business decisions. This textbook had a good blend of different types of businesses and how they can benefit from good marketing and branding. A little introduction on the science behind decent surveys, how to accurately price products and what kinds of decisions get made and how.

[Gigi · Rating 5 out of 5]

Very clear and to the point.

[Lifu Tao · Rating 5 out of 5]

Concise and to the point. Great examples and informative graphics. Could not have asked for more

[Lucky Jones · Rating 5 out of 5]

How to read this book

[Sarah · Rating 5 out of 5]

I typically sell all of my textbooks soon after I read them, but this one may be a keeper for future reference!