Gerila PR 2.0

by Michael Levine, Aleksandar Ilić (Editor)

Kako da vodite uspešnu medijsku kampanju, a da pritom ne bankrotirate.

Najšire korišćen i najuticajniji uvod u odnose s javnošću na svetu – potpuno, revidirano i ažurirano izdanje za 21. vek u kome ćete pronaći efikasne strategije za primenu interneta u poslovanju.

Svaka kompanija s liste Fortune 500, filmska zvezda i kraljica skandala zna da je za uspeh u poslu i trajnu podršku javnosti neophodan dobar stručnjak za odnose sa medijima. Međutim, ukoliko ste vlasnik malog preduzeća, preduzetnik ili početnik sa skromnim kapitalom koji želi da stekne prednost u izuzetno konkurentnom okruženju, malo je verovatno da ćete angažovati veštog stručnjaka za odnose s medijima.

Knjiga Gerila PR 2.0 navodi sva sredstva koja su vam potrebna da biste započeli sopstvenu kampanju i bili prisutni u medijima. Jasnim i konciznim jezikom, Majkl Levin, jedan od najuspešnijih savetnika za odnose s javnošću u SAD, otkriva metode koje svakodnevno koristi da bi privukao pažnju medija na velike zvezde – i kako takve strategije možete primeniti kada imate mali budžet ili ne raspolažete nikakvim sredstvima. Naučićete da razmišljate kao stručnjak za odnose s medijima i osmislite savršenu strategiju za uspeh.

Genres: Nonfiction, Business, Reference

393 pages, Paperback

First published January 1, 1993

Reviews

[Mladen Lazarević · Rating 4 out of 5]

Odlična mešavina praktičnih saveta i opštih smernica i principa.

[José · Rating 3 out of 5]

Calling this the "P.R. bible" is pure hype, but this book is a very good introduction to public relations on a limited budget. Levine provides numerous examples of his style of public relations along with corresponding guidelines. Note that this book is not exhaustive and lacks detail. The author prefers that the reader understand the mentality and basic concepts of "Guerrilla P.R." and thereafter fill in the blanks with his own creativity. The book would profit from further editing to cut out commentaries on pop culture and media that are repetitive and clutter the text. Overall, a good book.

[Virginia McGowan · Rating 5 out of 5]

An essential read

Michael Levine has done it again--given us an essential guide to standing out in a crowded space without going broke in the process. It's a book that deserves to be studied closely and followed intentionally. There's a lot of wisdom in its pages, gleaned from a successful career guiding some of the biggest names in American entertainment.

[Elizabeth Lykins · Rating 5 out of 5]

Many essential pearls and words of wisdom from acclaimed PR Guru, Michael Levine. The concepts are timeless and helpful in life, not just in the realm of PR. Well done Michael!

[Mark Rasmussen · Rating 3 out of 5]

Self-promotional

[Jamie]

This book takes a while to get to the point. I couldn't finish it, to be honest. I got halfway through and found another marketing book that was so much more what I was looking for. After hearing lots of examples of companies who do it wrong or right in marketing and hearing a LOT about the author's personal success, I felt like it took me 1/4 of the book to get into some hard core advice and business models suggestions. I feel like this book is great for students but not really the easiest thing for people in a job with limited time and the need for easy, fast, effective advice.

[Catherine Manna · Rating 5 out of 5]

BRILLIANT!!! Wealth of Knowledge...Priceless!!!

I am so thrilled to find this book and I highly recommend it. With utmost respect and highest regards ... aspiring dreamers, and artists alike, will be touched by the Worlds #1 leading PR expert and famous publicist 'Star behind the Stars' renowned Author Michael Levine.
I love his 'Synergism" he both instructs and inspires. Catherine Sarah Manna 'Kiki Love

[Megan · Rating 3 out of 5]

Definitely more helpful for what I needed - a PR basis for helping out with a local band, since the author comes from an entertainment background. Very accessible.

Maybe would have preferred a few more specifics, or perhaps an appendix with more samples of press releases, business letters, proposals, and the like.

[Joe Nicassio]

This book is the definitive book on PR.

Michael has a track record of working with A-LIst Celebrities, Corporate Giants, Heads of State, and Rock stars.

More than a "how-to" book, it gives the "mindset" of what you need to do to get P.R.

[Lori Grant · Rating 4 out of 5]

A should-read book on market positioning for the knowledge worker, manager, executive, or entrepreneur.

[Odette Carney · Rating 3 out of 5]

Great insights into the world of PR and how the media controls what we see and learn. Bit wordy at times and some suggestions were a bit basic. Although I did like his ideas on pitching a story.

[Brigid · Rating 4 out of 5]

Better than I expected.

[Crystal · Rating 3 out of 5]

Great basics book.