Reveals the Key Management Principles Behind Dell's Unprecedented SuccessThe story of how Michael Dell grew a dorm-room, custom-PC shop into the world’s leading computer systems company, in just 21 years, has become part of modern business lore. But until now, none of what has been written about Dell, Inc. and its business practices has afforded business professionals a clear, practical understanding of the guiding principles underlying the company’s phenomenal success.In How Dell Does It, industry insider Steven Holzner cuts through the hype surrounding Michael Dell and the company he built to expose the core principles that have guided Dell, Inc. from the start. He takes us deep inside the company to explore, in exacting detail, every aspect of the company’s processes, practices, and culture, and he shows how they function within the framework of Dell’s revolutionary business model. He distills powerful lessons that business leaders in every industry sector can use to achieve extraordinary results the way Dell does.Among other things, you’ll discover how Adapt Dell’s just-in-time inventory techniques to your company Use “virtual integration” to turn customers and suppliers into partners Anticipate and adapt to market changes at a moment’s notice Harness the awesome power of the Internet to achieve record growth Motivate employees to new heights of innovation and productivity
How Dell Does it looks at the existing model of direct to the customer the Michael Dell built and assess the various scenarios where market efficiencies and strategies have been carved out to apply those to business lessons. It focuses on flexibility, speed, innovation, and fluid inventory to achieve superior results and new ideas. From prompt customer service (in house even) to customization, at a time when the computer choices were the equivalent of black or black ala Henry Ford, this book covers the strategies that made Dell a wining company. I do agree with the other reviewers that editing was badly needed and chapters repeated themselves and did not flow together. It was more a series of independent articles that were cobbled together into a book but the information is still strong and good analysis is provided. It gets a little pedantic at times and bogged down in terminology but for those with a true business interest they will get a lot out of the book as opposed to the casual reader. Overall a solid analysis of Dell but could have been pulled off more fluidly.