Strategic Management of Innovation and Design by Le Masson, Pascal, Weil, Benoît, Hatchuel, Armand 1st edition (2010) Paperback

by Pascal Le Masson

This book introduces a range of new management principles and techniques that firms can use to ensure continuous innovation, based on the most recent design theories. It targets advanced courses in innovation management in industrial design schools, business schools, engineering schools, as well as managers looking to improve their practice.

Paperback

First published September 30, 2010

Reviews

[Michal Hron · Rating 5 out of 5]

Pathbreaking, original contribution to a stale field that seems ossified in comparison.