Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) by Best, Kathryn (2006) Paperback

by Kathryn Best

All designers will feel that creativity and innovation are at the heart of their designs. But for a design to have an effective and lasting impact it needs to work within certain structures, or have those structures created suitably around it. No matter how you work, a design can always be improved by assessing where it fits into the market, how it best to strengthen it before it's set in stone, who it could appeal to. It needs to be managed.In this accessible and informative second edition, Kathryn Best brings together the theory and practice of design management. With new interviews, case studies and related exercises, she provides an up to date guide for students wanting to know more about the strategy, process and implementation crucial to the management of design.The book takes its reader through the essential steps to good management of design and highlights topics currently under debate. In each part of the book Strategy, Process and Implementation are each explained using advice from leaders in the industry and real life examples. Best breaks up each part into clear and readable sections to create the perfect undergraduate book on design management.

Genres: Design, Management

Paperback

First published January 1, 2006

Reviews

[Zaid Aljamal · Rating 3 out of 5]

The book provides an accessible overview of the fundamentals of design management, making it an enjoyable and straightforward read for experienced professionals. While it serves as a good refresher, its relevance is somewhat diminished due to the outdated nature of some techniques. The core principles remain valid, but the evolving practices of our time demand more current insights. That said, it is fascinating to see some of the visions outlined in the book now becoming a reality.

[Angel · Rating 5 out of 5]

A broad but not deeply definition of processes in the design field.

It works for a design director, brand manager, agency owner to get the panoramic view from the start to the finish of a design project.

Theory and practical cases . Easy reading to get started.

[Dawn]

i am enjoying this book, it is well written and designed

[Yizia · Rating 5 out of 5]

Es como tener un montón de ideas que por lógica sacas pero alguien te las pone en orden. Muy bueno y muy didáctico.

[Ricardo Silva · Rating 5 out of 5]

If you are in planning to get in to the Design business, you must read this book.