The Design Agenda: A Guide to Successful Design Management

by Rachel Cooper, Mike Press

UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written
* draws on the best methods to provide practical guidance oneffective design management

* contains a unique resource guide to enable further study andresearch

* contains contemporary examples to illustrate the value of wellmanaged design
In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.

Hardcover

First published December 13, 1994

Reviews

[Krashagi Saini · Rating 3 out of 5]

This books gives a glimpse about design management. It also defines design audit and its various aspects and how it is different from the audits that takes place in an organisation.
A good book to glance through to read about design management and its fundamental role in an organisation but not everything that is significantly making and breaking an organisation in terms of design is well defined in this book.