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The Value of Business Analytics: Identifying the Path to Profitability
Practical guidance for managers for getting projects started?and presenting the results when the project's doneThis book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value.Provides a plan for the execution of a successful business analytics programReveals how to communicate the value of a project once it's donePresents an integrated framework for communicating the value of business analyticsTargeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization.
336 pages, Kindle Edition
First published June 15, 2011
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August 14, 2013
I'm the group leader for my company's brand new Business Analytics group (my professional training is as a statistician), so I read this book to try and get some good insights into how to be an effective manager of analytics.
I found myself nodding and agreeing with everything said in the first chapter - Stubbs and I see eye to eye on the factors that are critical to the success of an analytics team. Everything he addresses is important, from the importance of analytics in an organization to the need for the analytics team to define the value they provide and communicate it effectively. However, I felt the execution of some of the chapters really suffered.
Chapter 4, defining the value, was the chapter I was most looking forward to because it's essential to the success of my team. But aside from addressing important issues like getting everybody to agree on just what value is being created, it turned into an accounting chapter talking about things like NPV, real technical things. Maybe most people aren't familiar with this and maybe most organizations don't have a unified value reporting system, but I am and mine does, so I skimmed half the chapter.
Chapter 5, communicating the value, had the same information you'd get from any personality type workshop with how people think about things differently and approach things differently and so you need to approach them on their level. I skimmed this whole chapter, too.
My other issue with the book is how much time he spends repeating himself. I don't have an explicit example to give here, but he will, on the same page, say the same thing with only a slight variation up to three times. This book could have been a fraction of the length and contained the same value. Repetition may be the mother of all learning, but reading the same thing over and over and over just put me to sleep. There were some very important sections that I had a hard time getting through.
Still, the book is very good. I did a crazy amount of highlighting on my Kindle Paperwhite (which I never anticipated I would - I'm not a big highlighter) and many of the ways I define things and think about things have been changed as a result of having read this book.
I found myself nodding and agreeing with everything said in the first chapter - Stubbs and I see eye to eye on the factors that are critical to the success of an analytics team. Everything he addresses is important, from the importance of analytics in an organization to the need for the analytics team to define the value they provide and communicate it effectively. However, I felt the execution of some of the chapters really suffered.
Chapter 4, defining the value, was the chapter I was most looking forward to because it's essential to the success of my team. But aside from addressing important issues like getting everybody to agree on just what value is being created, it turned into an accounting chapter talking about things like NPV, real technical things. Maybe most people aren't familiar with this and maybe most organizations don't have a unified value reporting system, but I am and mine does, so I skimmed half the chapter.
Chapter 5, communicating the value, had the same information you'd get from any personality type workshop with how people think about things differently and approach things differently and so you need to approach them on their level. I skimmed this whole chapter, too.
My other issue with the book is how much time he spends repeating himself. I don't have an explicit example to give here, but he will, on the same page, say the same thing with only a slight variation up to three times. This book could have been a fraction of the length and contained the same value. Repetition may be the mother of all learning, but reading the same thing over and over and over just put me to sleep. There were some very important sections that I had a hard time getting through.
Still, the book is very good. I did a crazy amount of highlighting on my Kindle Paperwhite (which I never anticipated I would - I'm not a big highlighter) and many of the ways I define things and think about things have been changed as a result of having read this book.
Displaying 1 of 1 review