Survey Methodology

by Robert M. Groves, Floyd J. Fowler Jr., Mick P. Couper

Praise for the "First Edition" "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
--"Journal of the American Statistical Association"

"Overall, the high quality of the text material is matched by the quality of writing . . ."
--"Public Opinion Quarterly"

." . . it should find an audience everywhere surveys are being conducted."
--"Technometrics"

This new edition of "Survey Methodology" continues to provide a state-of-the-science presentation of essential survey methodology topics and techniques. The volume's six world-renowned authors have updated this Second Edition to present newly emerging approaches to survey research and provide more comprehensive coverage of the major considerations in designing and conducting a sample survey.

Key topics in survey methodology are clearly explained in the book's chapters, with coverage including sampling frame evaluation, sample design, development of questionnaires, evaluation of questions, alternative modes of data collection, interviewing, nonresponse, post-collection processing of survey data, and practices for maintaining scientific integrity. Acknowledging the growing advances in research and technology, the Second Edition features:

Updated explanations of sampling frame issues for mobile telephone and web surveys

New scientific insight on the relationship between nonresponse rates and nonresponse errors

Restructured discussion of ethical issues in survey research, emphasizing the growing research results on privacy, informed consent, and confidentiality issues

The latest research findings on effective questionnaire development techniques

The addition of 50% more exercises at the end of each chapter, illustrating basic principles of survey design

An expanded FAQ chapter that addresses the concerns that accompany newly established methods

Providing valuable and informative perspectives on the most modern methods in the field, "Survey Methodology," Second Edition is an ideal book for survey research courses at the upper-undergraduate and graduate levels. It is also an indispensable reference for practicing survey methodologists and any professional who employs survey research methods.

Genres: Research, Nonfiction, Education, Research Methods, Textbooks, Science, Sociology

496 pages, Kindle Edition

First published April 30, 2004

Reviews

[Natalie · Rating 4 out of 5]

Useful for social sciences survey building but since my work is leaning more towards qualitative work these days, I didn't read this as closely as I should.

[Kevin Wyckoff · Rating 5 out of 5]

Great introduction to an important field

[Abrar · Rating 2 out of 5]

It was a valuable book for survey design, however, it is only cover different articles and it attempted to provide some examples in order to illustrate the definitions of some terms as response rate, sampling methods, data collection methods, unfortunately, it was not assist me during my coursework.

[Emily · Rating 4 out of 5]

Certainly not for pleasure reading! I read this as part of a 10-week Survey Methodology class. So on that level I rated it 4 stars. Pretty easy to get through and it related quite well to my everyday work.

[Trae Brookins · Rating 4 out of 5]

If you've got to do survey work, it's a good guide a have handy.

[Shanmugam Chinnappa · Rating 1 out of 5]

Worst Book I ever came across. Absolutely not a book, it's a bunch of reports & text put together.

[Doug · Rating 4 out of 5]

I was warned this book was "dry as dust." It is, but it is a wonderful resource if you are interested in the serious side of surveys. I read it for school, but did find sections fascinating.

[Bonnie Barrilleaux · Rating 4 out of 5]

Very useful intro to many different aspects of the survey field, including practical implementation details and lots of case studies.

[Toby · Rating 3 out of 5]

Quite readable.