Advanced Business Analytics: Creating Business Value from Your Data

by Jean-Paul Isson, Jesse Harriott

Plain English guidance for strategic business analytics and big data implementationIn today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. "Win with Advanced Analytics" focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice.Provides the essential concept and framework to implement business analyticsWritten clearly for a nontechnical audienceFilled with case studies across a variety of industriesUniquely focuses on integrating multiple types of big data intelligence into your businessCompanies now operate on a global scale and are inundated with a large volume of data from multiple locations and B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, "Win with Advanced Analytics" provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

416 pages, Kindle Edition

First published October 9, 2012