Inbound: How to Create Marketing People Love

by Brian Halligan, Dharmesh Shah

Create remarkable content, convert more leads, create retain more customersYour customers don't care about you. They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. "Inbound" focuses on maximizing customer conversion and retention through customer-centric marketing tactics. Learn how to create remarkable customer-centric contentExplains how to convert more leads and customers through personalizationDescribes ways to use marketing as a tool for customer retentionDetails how to align sales and marketing to get contented customers

Get the advice you need in "Inbound" to effectively align sales and marketing to convert more leads, create remarkable content, and get contented customers.

240 pages, Kindle Edition

First published October 30, 2012