Business Development For Dummies by Anna Kennedy

by Anna Kennedy

Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.

Genres: Business, Management

Unknown Binding

First published February 4, 2015

Reviews

[Hamed Ghassemian · Rating 1 out of 5]

"Business Development for Dummies" is disappointing due to its shallow content and lengthy explanations. The book lacks useful insights and is not recommended for serious business professionals. The author fails to provide substantial insights, making it a disappointing read for those seeking actionable business strategies.

[Sunil Nair · Rating 4 out of 5]

Pretty decent intro to the world of BD. Don't forget to save the free templates that you get with the Kindle edition.

[Kylie Young · Rating 3 out of 5]

Good overall

[Quynh_Bui · Rating 4 out of 5]

This book gives you the summary and basic idea of Business Development. The value of customer's journey chart and the business development should follow the customer's journey to match the service.