Premiered in September 2021, the South Korean TV series Squid Game took the world by storm, capturing the collective imagination of audiences across the globe. In a matter of weeks, it skyrocketed to become Netflix’s most-watched series ever, a testament to its unprecedented popularity and the cultural impact it wielded. However, Squid Game ’s extraordinary success extends far beyond mere viewership numbers, as it transcended the boundaries of a hyper-buzzy phenomenon with a dystopian anti-capitalist flavor. This survival drama, created by the visionary mind of Hwang Dong-hyuk, demands critical analysis and exploration from a media culture perspective. Squid Game Unmasked embarks on an intellectual journey to delve into the myriad questions and issues raised by Squid Game ’s multifaceted media phenomenon. It endeavors to uncover the underlying codes and symbols embedded within the series, unraveling the intricacies of its narrative and visual language. By delving into its impact on contemporary culture, this book aims to decipher the cultural resonance and social commentary interwoven within the series’ gripping storyline. Unmasking the true essence of Squid Game , this book is a must-read for those seeking to explore the broader media ecology within which Squid Game exists and has achieved its global success.
Paolo Granata is an Associate Professor at St. Michael’s College in the University of Toronto. As an educator, an innovator, and a cross-disciplinary media scholar – nurtured by the centuries-old tradition of his Alma Mater, the University of Bologna – his research and teaching interests lie broadly in the areas of media ecology, media ethics, semiotics, print culture, and visual studies.