Several times a year, "The Wall Street Journal" publishes SpecialReports about e-commerce and technology. With this segment of theeconomy generating billions of dollars in revenue and marketcapitalization, it's no wonder that this is one of the most popularfeatures of both the print and interactive versions of the "Journal."Here, in "E-Commerce, " is the best of these Special Reports. Hereare articles that profile the challenges facing "old-economy" businesseslike car manufacturers as they go online, and uncover the Internet'sdirty little secret: porn, the most profitable industry on the Web. Hereare explorations of the many new business models for working on the Web, from "eating your own dog food" to show customers how well yourtechnology works, to ensuring that customer service reigns supreme evenin the New Economy -- and articles that highlight how even in a digitalworld, things like pricing structures and the difficulties of starting abusiness remain constant. Here are interviews with e-commerce pioneers, like the founders of Yahoo!, as well as articles that tell the tales ofthose who have taken the e-commerce plunge, like Merrill Lynch CEO DavidH. Komansky and Curran Catalog founder Jeff Curran. And a series ofstories shows "How Technology Has Changed the Way We..." do just abouteverything, from staying in touch to doing homework to having babies.
Collected and presented here for the first time in e-book format, "E-Commerce" is a searchable, portable, and valuable resource fromthe award-winning staff of "The Wall Street Journal."