Security Transformation: Digital Defense Strategies to Protect Your Company's Reputation and Market Share

by Mary Pat McCarthy, Stuart Campbell, Rob Brownstein (With)

A practical process for evaluating your company's digital security needs -- and constructing an effective, affordable defense. Staying competitive is tough enough for most organizations. But staying protected in today's Internet environment is even tougher. The potential for security breaches is huge. That's why many executives are struggling with such questions as:




How can I turn my security investment into an asset?
How can I reduce my business risk?
What level of security does my business require?
What are my company's biggest threats and vulnerabilities?
"Security Transformation" helps provide answers to these and other vexing security-related issues. This book places security issues squarely in the context of business, underscoring the role of security in enhancing customer value, enabling new business opportunities, protecting one's brand, and avoiding liability. McCarthy and Campbell illustrate how and why a more secure environment can serve your future needs in the most scalable, seamless, and least disruptive way.

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First published August 15, 2001