Graphic Designer's Guide to Pricing, Estimating & Budgeting by Theo Stephen Williams

by Theo Williams

The most comprehensive guide to graphic design pricing procedures provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business. Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.

Genres: Design, Business, Nonfiction

Paperback

First published July 1, 2001

Reviews

[Zeina Shaaban · Rating 3 out of 5]

Not bad, with general useful info about having a design business. The main issue for me is a disconnect in the book. On one hand, the book is being targeted at newly opened studios and possibly freelancers, with forms and guides to explain to them and information at a very high level that would not benefit someone who has been the field more than a few years much.

On the other hand, most examples that she draws from her own experience are either when she was working from her own home and didn’t have an office, to when she had a big firm with large supporting staff across states and cities.

She shows us point A and point B, and we have no idea how she moved from one to the other, which is quite relevant to the notion that budgeting, estimating and proposing are the key to profitability and growing your business, as she kept mentioning. This was a huge missed opportunity in my opinion and let the whole book generally just feel off.

[Mike Bell · Rating 2 out of 5]

Finally got around to reading this. There are so many better resources out there.

[Marie · Rating 5 out of 5]

Written in conversational tone as if getting advice from a design colleague. Useful info and not unnecessarily dense compared to other books on the same topic