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By Jim Signorelli - StoryBranding(TM) 2.0 (Second Edition) - Creating Stand-Out Brand (2nd Edition) (2014-03-12) [Hardcover]

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About the author

Jim Signorelli

6 books8 followers
Jim Signorelli is a marketing thought leader and speaker who has been acclaimed as one of the world's foremost experts on the subject of StoryBranding.

Signorelli's articles and interviews have been featured in magazines, newspapers, and on radio talk shows throughout the United, States, Canada and Europe. His career has been spent working at major advertising advertising agencies throughout the U.S. on major accounts including Citibank, General Electric, Toshiba, Kraft Foods, Burger King, KFC, Taco Bell, McDonald's The American Marketing Assoiciation, Blue Cross/Blue Shield and many others.

Jim is the founder and CEO of eswSToryLab Marketing which has been cited as one of the top 25 agencies in Chicago by Crain's Chicago Business and has been named to the Inc. 500 list of fastest-growing independent companies in the U.S. for three straight years. His first edition of StoryBranding was awarded a Gold Medal in Marketing/Advertising from Axiom Business Book Awards. StoryBranding2.0, his newest book was published in February 2014. Additionally, Jim is the recipient of U.S. Bank's Smart Leader Award. http://jimsignorelli.brandyourself.com/

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