Cappiello: The Posters of Leonetto Cappiello

by Jack Rennert, Leonetto Cappiello

Leonetto Cappiello is the Father of the Modern Poster. With his penchant for contagious exuberance and intoxicating overstatement, as well as the technique of utilizing strong, flat colors against dark backgrounds, Cappiello shocked, surprised and moved the viewer; he arrested the attention of the passerby with incongruity, and as a result, effectively etched an image into their mind's eye. He created an entirely new advertising vocabulary and his posters can be said to be fantastic - in a completely literal sense.
This is the largest collection of Cappiello's work ever presented - 534 poster illustrations in full-color - as well as the most authoritative. Detailed appraisals and annotations accompany each poster, including an introduction that provides the reader with biographical information and an additional 50 color illustrations that show the many other facets of Cappiello's talent - from book and magazine illustrations, to paintings, maquettes, postcards and, most all, his superb early caricatures.

Genres: Art

Hardcover

First published September 1, 2004

Reviews

[Iryna · Rating 1 out of 5]

It's not available for reading

[Brett · Rating 5 out of 5]

beautiful book, from the quality of the information to the beauty of the posters. not many people are aware that Cappiello is considered a father of modern marketing, or that he is the artist for a huge percentage of the most famous posters that many people have hanging on their walls