Creating Competitive Advantage

by Jaynie L. Smith, William G. Flanagan

So many companies think that differentiation is the key to success. It isn't. The key is knowing how to articulate what's different or better about your product. "Creating Competitive Advantage" is a must-have for any CEO's library."
-- David Neeleman, CEO, JetBlue Airways
"Jaynie Smith presents you with the most valuable marketing edge you can ever have -- and it won't cost you one cent... Just be sure that you unleash it before your competitors do... The sooner you read ["Creating Competitive Advantage]," the sooner you'll profit from it."
-- Jay Conrad Levinson, author of "Guerrilla Marketing
""Any book that tells you how to be different from your competitors is worth reading. It's what good strategy is all about. "Creating Competitive Advantage" is just such a book."
-- Jack Trout, author of "Trout on Strategy
""With engaging writing, telling insights, and inescapable logic, Jaynie Smith shows us how "Creating Competitive Advantage" is key to a successful business."
-- Robert B. Cialdini, author of "Influence: Science & Practice
"""Creating Competitive Advantage "is a weapon every business person needs in their arsenal to survive in today's tough world."
-Jack Stack, President & CEO, SRC Holdings Corp., author of "The Great Game of Business"
"
"Jaynie Smith's experience as an advisor to scores of CEO's has been distilled in this comprehensive look at sound competitive strategies. It's back to the basics, an exercise every business needs to revisit!"
-- Clark Johnson, former CEO, Pier I Imports
"Compelling! The clarity with which Jaynie Smith presents her message is particularly valuable because the concept is, among business leaders, frequently discussed but often understood only superficially. Finding and using your advantage is the key to not only survival but more importantly, attractively profitable survival. Should be required reading for business leaders."
-- Chuck Lillis, former CEO, MediaOne "From the Hardcover edition.

Genres: Business

208 pages, ebook

First published January 1, 2006

Reviews

[Justin Raine · Rating 4 out of 5]

This book was a bit dry in places and took a while to get through, but the content is SO worth it. There are lots of examples of seemingly commodity businesses creating unique competitive advantages that get your imagination going, steps for how to identify or create new competitive advantages and next steps for when they are clarified. I appreciated the actionable chapter summaries too! I’m looking forward to putting this into action.

[Alejandro Perez · Rating 5 out of 5]

This book is an absolute MUST for anyone that’s running a business and/or working in sales. The book is actually frustrating since it asks some pretty basic questions that you just can’t believe the you haven’t asked yourself first. It’ll make you redo your whole marketing and sales strategies and tactics which is actually pretty great.

[Khuram Malik · Rating 5 out of 5]

I reckon this book came out a little before its time and is often overlooked.

This book captured many of the points that Seth Godin talks about, but perhaps didnt tell the story in an entertaining a fashion, which is a shame because it has great content.

[Diane · Rating 4 out of 5]

This is really a cool book for the service industry. I would consider it one of the few advantages I have over my competitors.

[Jim · Rating 3 out of 5]

Ok - somewhat lightweight in the material presented - at times it seems like a pitch for her services.

[Lori Grant · Rating 4 out of 5]

A should-read book on competition for knowledge workers who want to be in executive role and entrepreneurs.