Full disclosure: I know Lucy well and have met Jo only once for five minutes.
This book is a must--deep, fun, intense, never heavy-handed--it made me cry with laughter when I wasn't pondering its interesting takes on life and adulthood and the struggles of (wo)men within it. You don't have to know anything about fashion to get the references and humor, and I guarantee that after reading this rollicking ride through the fashion world you will never look at a magazine spread the same way again.
I am in love with Imogen Tate. She is exactly what I wanted to be when I grew up: worldly, funny, knowledgable, humble, compassionate and wildly curious. Who wouldn't want to be like that??!? Eve Morton, that's who.
Eve is the antithesis of Imogen and metaphorically the hellish future we are heading toward unless we stop thinking that New is always better and The Only Way--that to move forward we must never look back.
The book begins with a charming montage--an editor's idea board almost--of what is so unassuming and human and lovely and "outdated" about Imogen and how charmingly she interacts with the world. Sure, she could be more savvy with devices, but her "old" way is actually refreshing and real and strangely novel in the new world of depersonalized connection and isolated individual experiences.
Eve is intellectually and behaviorally nouveau riche, dismissing anything that isn't automatically shiny, new and self-aggrandizing. Imogen's struggle to see the best in every situation, even one commandeered by a dreadful egomaniac such as Eve, is how she has remained relevant through so many iterations in the fashion world; it is also why she vanquishes Eve. She is constantly learning, constantly evolving whereas the younger, fitter, perfectionist Eve, who believes she has nothing to learn from her elders, from the past, from the history of fashion in particular, is doomed to fail. She can't learn, as it would be an admission that she didn't already know X, Y or Z, so down she will go, like Narcissus, drowning in her iPad's reflection.
I laughed out loud so many times during this book--the way Imogen without seeking to do so manages to bring hilarity and electric excitement to every situation she gets involved in--such as when she goes to the shows and finds she is placed in the "economy seats" and finds the view and experience is actually much better from there and nearly steals the show. Having been in fashion for almost a decade myself, the references are spot on. The people, sometimes faintly disguised, really do talk and think and act like that!!! It was a lovely walk down memory lane, and newbies will find the fashion world even more ridiculously creative and navel-gazing than they imagined.
All the funniness aside, this book really is a commentary on How To Live In The World, when that world thinks all innovation is borne of a failure of the old system and people become commoditized. When "what do you do," "who do you know," and "what can you do for me" start to matter more than "what are your passions," "what has most shaped your experience," and "what do you add to the world with your curiosity and empathy?" Imogen adds beauty. Art for the sake of art. Eve, more like the First Fembot than the first woman, adds data points and inhumanity, but her presence provides the perfect platform--despite her wishes--for Imogen to shine. Unwittingly Eve's insular lack of empathy allows Imogen's messy lovely genius to rise to the top. In that way, Eve--and she would HATE THIS--becomes inadvertently a great help to Imogen's evolution: her presence forces Imogen to embrace her own magnificence. So we are grateful to those people who try to destroy us for they force us to own our brilliance.
All this in one little novel. It's Man vs. the Machine with sequins and stilettos. It's 2015: A Fashionworld Odyssey, with the role of Hal being played by Eve.
Vive La Femme! All Hail Queen Imogen!