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专业与美丽:世纪奥美公关董事长的20年从业哲学(修订版)

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站在公司老板和“过来人”的视角,世纪奥美公关公司的创办人丁菱娟,将自己从业公关二十多年的经验融进篇篇短文,提点读者如何专业地摆平各种棘手难题,如何明智地权衡情理法,如何做一个优秀的管理者,以及如何成为一个出色公关人——专业是谋生的必备基础,美丽是人脉关系的加值条件,就像美食也需要好的佐料来搭配,只有专业与美丽兼具,才能既得尊敬,又得人心,更具竞争力。修订版的《专业与美丽》在保留原版精华的基础上,新增十余篇与公关相关的短文,更具专业性。作者相关作品:《做事坚定,做人柔软:当我回忆从业务助理到奥美公关董事长的这一路》

Paperback

Published November 1, 2014

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丁菱娟

13 books

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