Corporate Venturing: Creating New Businesses Within the Firm

by Zenas Block, Ian C. MacMillan

This is a reprint of a previously published work. This book describes how established firms innovate through corporate venturing-

Genres: Business

Paperback

First published January 1, 1995

Reviews

[Bagehi · Rating 2 out of 5]

It gives insight into the view of the business world during the economic boom of the 1990s. However, with all the economic changes since of the following decade, some of the arguments in the book seem to fall flat. Additionally, because of these new economic realities, it would be assumed Venturing approaches would have been reassessed - with the dot-com bust, financial melt-down, and various other events in mind.

[John Maguire · Rating 5 out of 5]

Excellent book on multiple aspects of considering how to establish a startup within a larger corporate entity.