A decent overview, but it remains advice from 24,000 feet. It boils down to: 'Big Data and Analytics - get into it!'
No "next steps" or even "first steps," just "this is the next big thing." Those looking for information beyond generic "what it is" (like, for example: "how it's done") will need to look elsewhere.
A note to business authors: if there are YouTube videos both more comprehensive and more instructive than your text, maybe reconsider your approach.