Robert Lewis May (1905–1976) was an American advertising copywriter who created Rudolph the Red-Nosed Reindeer while working for Montgomery Ward in 1939, drawing on his own shy childhood and writing the story amid his first wife’s terminal illness; the poem became a massive commercial and cultural success, spawning millions of copies, song and film adaptations, sequels, merchandise, and an enduring Christmas legend. Educated at Dartmouth and influenced by Alfred Adler’s ideas on inferiority and self-assertion, May worked for several major department stores before and after the Depression, later regaining the copyright to Rudolph and briefly leaving—then returning to—Montgomery Ward as Rudolph’s popularity fluctuated. He wrote additional children’s books, oversaw a wide range of Rudolph-related enterprises, and remained active in civic organizations; after the death of his second wife, he converted to Catholicism, remarried, and died in Evanston, Illinois, in 1976.
We all know the story of the poor little reindeer with the shiny nose, rejected by his fellow reindeer until Santa shows that there really is something good about that shiny nose. But have you ever actually read the story? I never had, so this was a real treat. The second story about Rudolph losing his glow and how he gets it back is cute, too.
The classic Christmas story where Rudolph is mocked by the other reindeer when his nose turns big and red.When a snowstorm renders Santa helpless,he asks Rudolph with his red nose to lead the sleigh to deliver toys to all good girls and boys.
In Rudolph Shines Again, Rudolph starts feeling sorry for himself and the deeper he sinks into self-pity, the more his nose loses its brightness. This causes Rudolph to feel worthless and he decides to leave. He finds himself in a woods where a mother and father rabbit are beside themselves as their two young children are missing. Rudolph forgets himself and promises to find them. Soon his nose is twinkling again and he realizes that thinking of others instead of himself brings brightness to his life.
I know this story was a department store handout so I wasn’t expecting a masterpiece. The writing is a bit awkward and May rips off “A Visit from Santa Claus” (aka the Night Before Christmas). It’s amazing how the story took off, but who doesn’t love a cute reindeer underdog story?
I hate to confess that even as Santa I don't think I ever read the actual book version of Rudolph the Red-Nosed Reindeer. We all know the song and the movie but the story version is more complex and interesting. I'm adding it to my library of holiday storybooks to read at appearances.
Cute, but not as good as the movie! Though that might just be my opinion because I didn’t even know this story was originally a book and because I grew up loving the movie.
Poetry that actually rhymes and makes sense still remains till today my favourite kind of poetry.
With good balance and a lyrical flow. I know of Rudolph and his importance but this was the first time reading the original. I say ‘reading’ but I actually listened to an audiobook – so same thing really. It was cool to find out about his origin story and how he came about his name. His peculiar gift ends up saving the day which was heartwarming.
It’s traditional to the Christmas theme, the poetry is easy to understand and can be enjoyed by the whole family; whether it’s Christmas time or not.