Affiliate Program Management: An Hour a Day

by Evgenii Prussakov

Affiliate marketing is hot; here's how to get your program goingNearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular "An Hour a Day" format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more.Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this "Hour a Day" guide provides everything merchants, business owners, and those charged with managing an affiliate program need to knowOffers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing programCovers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more"Affiliate Program An Hour a Day" is the do-it-yourself guide to planning and maintaining a successful affiliate program.

Genres: Business

460 pages, Kindle Edition

First published March 25, 2011

Reviews

[Stephan Pire · Rating 5 out of 5]

It pretty much took me 2 days to read this great book thoroughly.

I found it because I wanted to find some reference material about Affiliate Marketing. I believe Affiliate Marketing is a key element to start an Ecommerce with limited risk.

The amount of information in this book is so valuable that I actually purchased 6 copies for my team. We created operation matrix from this books and we inventoried all actions needed to run our Publishers programs. We also reviewed all visuals and starters developing a data feed for our affiliates as well as for Google Merchant and Amazon Seller Central.

[Al Hassan · Rating 4 out of 5]

good book

[SamSam]

Good to read before join to best payday loan affiliate network https://leadnetwork.com