The Point: How to Win with Clarity-Fueled Communications

by Steve Woodruff

Is it possible to grab an audience’s attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a clarity. Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

240 pages, Paperback

Published October 17, 2023

Reviews

[Joseph Partain · Rating 5 out of 5]

Communication on all cylinders only happens, when we get the point. The one making the point—no small challenge—needs expertise to get it across to people in a way that sticks.

Enter the King of Clarity (aka KoC): Steve Woodruff. He will help you find the point. Then he'll show you how to deliver it for maximum effect.

Whether it's advertising, operating a business, writing an email, conversing with others, conducting affairs of state, or even delivering a sermon, he's got you covered.

You'll learn the importance of more time devoted to getting things clear in your own mind, before you open your mouth, write that proposal, or lead a group. In KoC-speak: "Prune for punchiness."

Vagueness is a communication-blocker. I know a professor who writes "huh?" in the margin, when he doesn't understand the point a student is making. If you don't know what you're saying, don't expect others to.

On the other hand, when we're clear and to the point with people on what we're about, it's like branding a steer (what word-master Steve calls owning "a piece of memory real estate").

This is a book not only to read but relish and live with for the duration.

Short, easy-to-read chapters. Well illustrated. Full of zingers and stories. Engineered to hold your attention. Practical handbook. Who could ask for more?

[Catherine Morgan · Rating 5 out of 5]

If you write, you need this book. The business world is filled with content and noise, and our attention spans are getting shorter. How do you break through and get your intended reader's attention? You do it by cutting out the fluff and getting to "The Point." This is an incredibly helpful book that will improve the way you communicate.

[John · Rating 5 out of 5]

Expanding upon his earlier work the "King of Clarity" not only gives you a clear map on how to get to The Point, he gives practical tools in 10 different areas such as Presentations, Branding, Networking, and Email. A must read for communication skills.