The Price Advantage Workbook: Step-By-Step Excercises and Tests to Help You Master the Price Advantage

by Michael V. Marn, Eric V. Roegner, Craig C. Zawada

"The Price Advantage Workbook"is a comprehensive and insightful book that facilitates the understanding of transaction pricing and strategy, which is discussed in the actual text. Real-world examples and hard-hitting questions demonstrate why transaction pricing is critical to corporate success and profitability, and explains state-of-the-art approaches to analyzing and improving competitive pricing strategy for any product or service.

128 pages, Kindle Edition

First published February 4, 2004

Reviews

[ANDRES M MORALES B · Rating 1 out of 5]

Is not a workbook but a test book

Really disapointed, I thought it was really a workbook (step by step to apply the price advantage principles), but it Is not a workbook but a test book.