Entrepreneurship in a Global Context

by Sue Birley (Editor), Ian C. MacMillan (Editor)

This collection presents selected papers from the Fourth Annual Global Conference on Entrepreneurial Research, held in 1994 at INSEAD, France.

Kindle Edition

First published February 20, 1997

About the author

Sue Birley is an acclaimed scholar of entrepreneurship and a former director at National Westminster Bank, the world's largest franchise lender. With Stephen Spinelli, Jr., she co-authored Franchising Your Way to Riches: An Analysis of Value Creation in Public Franchisors.


[taken from book cover]