Sales Genius: A Masterclass in Successful Selling

by Tony Buzan, Tony Buzan, Rabbi Richard Israel

The author applies the fundamental principles of psychology to the modern organization. She presents a whole range of issues such as identity, image, strategy and work design in terms of a cohesive framework. It shows how to read an organization, revealing the perceptions of customers and staff. The learning package aims to destroy the myth that salespeople are born and not made and shows of knowledge of the pain/pleasure principle of motivation will enable anyone to understand what prompts people to buy. The centre of the text is the Sales Genius Diary - a 100-day programme of activities based on the 12-traits approach.

Paperback

First published January 1, 2000

About the author

Tony Buzan was an English author, educational consultant, and pioneer of the mind mapping technique, which he developed to enhance learning, creativity, and memory. Born in Middlesex in 1942, he studied psychology, English, mathematics, and science at the University of British Columbia and later became a graduate student at Simon Fraser University, where he served as the inaugural president of the student society. Buzan was a strong advocate for mental literacy and radiant thinking, drawing inspiration from figures like Leonardo da Vinci and Albert Einstein. He authored or co-authored over 80 books, including the bestselling Use Your Head, The Mind Map Book, and The Speed Reading Book, and gained international recognition through his 1970s BBC series Use Your Head. Buzan co-founded the World Memory Championships, the Mind Sports Olympiad, and the Brain Trust Charity. His legacy lives on through his books, seminars, and iMindMap software.