Top Class Competitors: How Nations, Firms and Individuals Succeed in the New World of Competitiveness

by S Garelli

Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In "Top Class Competitors" Stphane Garelli - former Managing Director of the World Economic Forum and now head of the World Competitiveness Centre at IMD - defines competitiveness as the ability of a nation, company or individual to manage a set of disparate competencies in achieve prosperity. For instance, along with traditional policies a nation must tackle education and security to sustain economic development. Companies must manage soft issues such as brands to beat the competition. And individuals must reinvent themselves to survive. These fields of research did not exist until recently - now, competitiveness makes the link. Exploring how competitiveness works and its issues are intertwined, Professor Garelli shows why it is the most powerful tool available to unleash new levels of success for nations, companies and people.

290 pages, Kindle Edition

First published January 1, 2006