Google Analytics 2.0

by Jerri L. Ledford, Mary E. Tyler

This book shows readers how to use the Free Google Analytics service to analyze and improve the quality of their Web content. It covers the latest release Google Analytics 2.0 explaining the concepts behind analytics, how to set up Google Analytics, how to choose goals and filters, how to read Google Analytics reports and graphs, and how to use that information to improve Web site performance. It also includes more in depth information for an audience beyond beginners, including advanced tips and suggestions on how to get more from the reports that Google Analytics makes available to Webmasters, filter management, search engine marketing, content performance, and more. When Google launched the Google Analytics service, the response was a quarter of a million new accounts overnight; today, Google Analytics is one of the most popular and useful Web analytics programs available.

Genres: Business, Nonfiction, Technology

337 pages, Kindle Edition

First published June 17, 2009

About the author

Jerri Lynn Ledford's first foray into writing was writing plays for bored kids whose families also happened to be stationed on the military installation at Guantanamo Bay, Cuba. Since then, she hundreds of poems, articles, books, and stories. But it wasn't until 1994 that Ms. Ledford decided to turn her passion for writing into a career.

By 1998 Ms. Ledford was writing articles, news stories, and reports full time. She went on to write 19 non-fiction books, and her debut novel, Biloxi Sunrise, a suspense thriller, was released in October 2011.

When she's not writing, Ms. Ledford can always been found with a book, camera, or iPad in her hand. She studies whatever subjects strike her fancy, and she loves to spend time at the beach with her daughter, Jennifer, her husband , William, and her three dogs.

Reviews

[Cindy]

Reading this for work...