The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing

by Heather F. Lutze

To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure t

Genres: Nonfiction

289 pages, Kindle Edition

First published November 30, 1961

Reviews

[Richard Sparks · Rating 5 out of 5]

This book takes the mystery out of pay-per-click advertising on search engines. Really explains the smart way to do it without wasting a ton of money - in easy-to-understand language. Heather's approach makes a lot of sense. I hope the details aren't already out of date considering how quickly the internet and search engines change. New developments are already making currently recommended optimization techniques for organic search engine rank obsolete. Is this also true for PPC strategies? Better check Heather's blog for the latest...

[Steve Weber · Rating 3 out of 5]

An easy to read primer on SEO. After an introduction to the all the basic terms, the book focused on defining your business and keywords necessary to be found on the net. The book then spent a good amount of time explaining paid searches, budget, etc. I'm more from the school of creating good content and this book didn't spend much time with that (although I'm reading this in 2015 and the book was written in 2009).

[Simone · Rating 3 out of 5]

Ottimo l'approccio che cerca di andare oltre i tecnicismi per spiegare i principi del Search Engine Marketing (SEM) e del Search Engine Optimization (SEO). Questo approccio lo rende un testo buono per chi si approccia per la prima volta alle tematiche, nonostante i riferimenti pratici siano ormai obsoleti e la situazione specifica dei motori di ricerca sia assolutamente cambiata.

[Rachel Meyers · Rating 3 out of 5]

This book is all about Adwords, if that's what you're looking for. I really wasn't but it had a lot of good info.

[Jo · Rating 4 out of 5]

Heather does a great job of showing how to navigate this world of search word marketing. I will refer to this book again and again.

[Angela · Rating 4 out of 5]

GOod ideas about how to nest search terms with a URL in order to obtain better hits results.