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More Than a Name

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More Than a Name: An Introduction to Branding is a modern, visually instructive textbook offering students a comprehensive introduction to the world of branding, from theory to implementation.

242 pages, Kindle Edition

First published October 1, 2005

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28 people want to read

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2 reviews
July 28, 2007
good introduction to branding, but really really hard to read with too much designed layouts
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