I think in 1996 when this book came out it I would have rated it 5 stars. Over time, it has become a little outdated, for example the load vs no load argument. With that being said, Nick Murray did see into the future with the way everything was going towards advice and being less about transactions. As far as giving an advisor a simple, and well-encompassing path to becoming excellent, this book is a must read!
Nick Murray's work helped expose the dark underbelly of the greedy promoters of fee-for-service financial advice. He helped me formulate my opinions of (Certified) Failed Planners and why we must perpetually fight them to keep their anti-American, anti-competitive, infantile desires away from state and federal regulators so that those pikers do not spread their myopia, confirmation bias, and mental accounting via the legislative process as bottom-rung Karens are wont to do. If they can't sell themselves out of a wet paper bag, then we must endeavor to keep them up in the nosebleed seats where they belong while the rest of us professionals remain suited up on the field of play.
A must read for anyone in the Financial Planning or advising field. EIA has been my professional Bible since I began my practice. Tragically out of print but you can sometimes find copies on Ebay.
Loved it - Nick Murray is both inspirational and witty. 4 stars is because this book is nearly 20 years old. His current examples are dated but the philosophies behind them still ring true.