Building on the success of How They Started and How They Started Global Brands, this inspirational and highly topical book profiles 25 well-known businesses that started, survived and thrived during tough times - showing budding entrepreneuers that they can too.
This book has the tendency of awakening the entrepreneurial spirit in man. The fact that the businesses discussed in the book were able to thrive in recession is an indication that nothing is insurmountable, you only need to start. Very good read.