Where Next? Let's Question our Assumptions What Clients Want from Consultants And What they do not Want The Way in which Client Buying Behaviour is Changing The New Models of Client-Consultant Relationships Intellectual Assets and Core What Makes you Special? How do you Compare with your Competitors? What are the Opportunities? What are the Threats? How do you Choose your Clients? Or do They Choose You? How do you Work with your Clients? Who are Your Allies? Can you Add Value through Non-Consulting Activities? The Changing Role of Technology - Do you Stand to Win or Lose? Can You Find and Keep the Right People? Have you Got the Right Organisation and Culture? Can You Prove Your Worth?
Being a consultant almost my whole career, I am very much interested in raising the ‘value add’ in my profession. This was my incentive to buy the book. The author has made an honest attempt to structure the business, which is really huge, and creatie chapters for a chunk in the process. She has not convinced me that the recommendations in the book, already set us in the richt direction. There is a lot of interview material in the book which gives it a practical take, but at the same time, I feel the book gets stuck in these anecdotes. A good attempt, but we are not there yet.