Understanding It

by Dave Aron, Jeffrey L. Sampler

I.T. Concepts for Managers introduces managers to IT terms and concepts, explains why (for which business reasons) they need to know about them and enables them to converse effectively with their IT/IS managers. This text can be used in courses that are at MBA and post-experience level although it can also act as supplementary reading for an intro BIT/BIS module. It also has significant relevance in other channels eg. retail and CPG. - Jargon busting - Succinct and useful for busy MBA students - Directed diagnostic test so readers can asses what they know already and therefore also what they need to learn. - Complete glossary of terms goes beyond what is covered in the book. - A wealth of business illustrations and case studies. - Doesn't assume any prior knowledge of IT - Writing style is accessible and engaging - First chapter contextualises importance of an IT strategy - Companion Website will include lecturer material, weblinks and update facility.

201 pages, Kindle Edition

First published January 1, 2003