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会展案例

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《会展案例》的案例选择覆盖了会展的策划、营销、管理、服务和危机处理等五个方面，涉及会议、展览、奖励旅游等具体内容，涵盖了国内展、国际展、出国展等各种类型的成功或失败案例，同时还考虑了国内外、东西部会展的不同特点。《会展案例》既可以作为会展及相关专业的培训教材，也可以作为会展从业人员的业余读物。

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Published March 1, 2010

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