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Evaluating Commercial Bank Performance: A Guide to Financial Analysis
Foreward; Preface; Getting Started; Drawing the Finish Line; Training for Success; Making It Work in the Branch; Gearing Up for Outside Calling; Recognition and Reward--the Key to Long-Term Success; Measuring Success; Putting It All Together. This contains step-by-step action plans to develop customer-centered sales philosophy, including training programs and incentives. Charts/graphs.
Hardcover
Published January 1, 1991
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